From the economical point of view creating a new software is just like building a house. The only question is how fast, how cheap and which house is possible to build. The situation is pretty much different at classical server operation tasks like ensuring performance, having backup recovery or disaster recovery plans and concepts. This market is much more similar to the insurance market: One does not pay for getting a new service, but for ensuring that in case of disaster there is some recovery, backup or just simply the people who are capable of getting the system back.
