from a practical point of view some business process management implementations have got three phases:
1. setting up digital processes to support cooperation of people and speeding up the company.
2. due to fluctuation, new people learn the company processes actually through the set up digital processes.
3. the digital processes are getting the core part or fingerprint of the company as people are replaceable by standardized job descriptions.
It is a weird thing but in these cases the corporate identity is not really defined as a set of people who work there but rather as a set of processes that are implemented.