Consortium blockchains and market positioning

Consortium blockchains are pretty hard to sell, because of the fact that they need basically the coordination of several consortium members including negotiating and renegotiating the cooperation among all of the consortium members. To sell such a solution, you do not only sell a product to one enterprise, but possibly to several enterprises, this can be pretty tough. There are however natural business consortiums, sometimes foundations throughout the world which have the basic activity to integrate several exiting companies and to negotiate or re-negotiate different things or to focus on legal process of the different consortium members. Such a natural consortiums can be ideal starting points to position consortium blockchain solutions. 

ICO-s, market liberalization and marketing

From an economical perspective token sales and ICO-s are liberating the funding and venture capital market and big steps for economical and financial equality in the world.

- Demand: You have 10 euros that you want to invest into a start up business, with the classical funding possibilities you did not have the chance.

- Supply: If you want to launch a new business and you need funding, previously you needed banks and business angels, actually very small amount of people in the world really have the possibility to get funding for a new business.

So, practically everybody who wants to ban token sales like Facebook , Google or regulation saying indirectly for a couple of billion people the following message:

You guys born in poor region ? You do not have access for an efficient financial infrastructure to get funding or to invest? That is your fault, you deserve it, we like it that way. Even if there would be an efficient funding infrastructure that you could use, we ban that.

Honestly, I am not an idealist, world works sometimes this way, we have historical examples for that.

However, after saying indirectly fuck off for a couple of billion people it is pretty difficult to make for any of these parties such a marketing that they are the good guys.

On the corporate communication of Microsoft

The general corporate communication from Microsoft is pretty interesting nowadays. They have two major messages: 

1. The incredibly effort that was taken as an internal transformation of the company. However, my experience is that internal emphasizing transformation actually means that nothing has happen with the markets or products that worth mentioning, so the only thing that remains is internal reorganization.  

2. Massively over-positive psychological communication overall, emphasizing always "awesome" and story-telling. However, such a communication usually means in practice pushing the price high, before selling it (and probably before the price collapses again).

If I consider on top that one of the Microsoft founders, Bill Gates, sold his stocks of the company, I am not sure in which direction is the journey leading.  

Notes on digital transformation

Digital transformation used to have a useful meaning and a couple of techniques and tools to deliver meaningful change into the society or business making. 

However, as the word "digital transformation" become popular outside the hard-core technology area, mostly in sales, marketing and consulting, it has been lost its meaning. Nowadays "digital transformation" is mostly a marketing buzzword to sell every piece of shit that has somehow something to do with IT.

Notes on digital workplace and the visual models behind

There is an ongoing direction both from Microsoft in the direction of SharePoint and from other companies as well to speak about digital workplace. The question that is not hundred percent clear what does digital workplace exactly mean ? I mean I am pretty much sure that there is a lot of definition for that but from a practical point of view I would imagine a classical at least half digital workplace and I would imagine that digital version of that. So than basically the question is what is out model ?  Which workplace do we want to imagine as a digital workplace for the first run ?

Visual Model 1: Is our model something similar than bellow ? Than we speak about a software that supports digital documents, printing perhaps some extended functionalities like approving workflows and if we are very creative some digital brainstorming methods or electronic post-its.  

Figure 1. A workplace that can be imagined as digital.

Visual Model 2: Or is our model rather something bellow ? If so than the requirements are however much higher, than we speak about real time and high availability systems, mission critical system integration probably real time operation systems and basically everything that our state of the art IT can provide...

Figure 2. A workplace that can be imagined as digital.

WHAT IS OUR BASIC MODEL FOR DIGITAL WORKPLACE ?

IT sales channels compared

IT sales channels compared....

Rapid application development versus product development

Rapid application development versus product development from the customer perspective: