...by Daniel Szego
"Simplicity is the ultimate sophistication."
Leonardo da Vinci

Sunday, November 5, 2017

On the corporate communication of Microsoft

The general corporate communication from Microsoft is pretty interesting nowadays. They have two major messages: 

1. The incredibly effort that was taken as an internal transformation of the company. However, my experience is that internal emphasizing transformation actually means that nothing has happen with the markets or products that worth mentioning, so the only thing that remains is internal reorganization.  

2. Massively over-positive psychological communication overall, emphasizing always "awesome" and story-telling. However, such a communication usually means in practice pushing the price high, before selling it (and probably before the price collapses again).

If I consider on top that one of the Microsoft founders, Bill Gates, sold his stocks of the company, I am not sure in which direction is the journey leading.