...by Daniel Szego
"Simplicity is the ultimate sophistication."
Leonardo da Vinci

Sunday, April 15, 2018

Consortium blockchains and market positioning

Consortium blockchains are pretty hard to sell, because of the fact that they need basically the coordination of several consortium members including negotiating and renegotiating the cooperation among all of the consortium members. To sell such a solution, you do not only sell a product to one enterprise, but possibly to several enterprises, this can be pretty tough. There are however natural business consortiums, sometimes foundations throughout the world which have the basic activity to integrate several exiting companies and to negotiate or re-negotiate different things or to focus on legal process of the different consortium members. Such a natural consortiums can be ideal starting points to position consortium blockchain solutions.