Let we summarized some possible technological partnership that are typical in the IT field. Among the others we can consider:
- Product based technology partnership: is usually a partnership between a software product manufacturer and a partner company. The partner company can develop the basic technology of the manufacturer further, like implementing add-ins, custom plug ins and extensions.
- Platform based technology partnership: In this special example, the manufacturer do not sell a ready to go product, instead a general platform that provides the possibility of creating a range of different products. Typical cooperation example that the manufacturer provides only the framework and the partner companies realize projects on top.
- Reseller: It is a typical sales partnership. The partner company resells the product of a manufacturer for a certain sales marge.
- Exclusive partner: The partner has got exclusive right for a certain territory, it is usually a re seller style of cooperation, however a rather technological focus is also possible.
- Distributor: The distributor in software industry usually has got a the possibility to build a partner network and acting directly in a specific field as the manufacturer itself and getting sales revenue not only after the direct but after the partner sales as well.
- Exclusive distributor: combining the previous models with some exclusive rights for a certain territory.
