Decentralised Business process management or simply DBPM is
intended to be a strong infrastructure oriented solution, business model is
based on an intensive partner network. The platform is not planned to be sold
directly to the end-customer, instead partner companies having the industry
specific know-how set up solutions on the top of DBPM [Figure 1]. A more
detailed description of the ten types of innovation is covered in chapter plan
as general operation model.
Figure 1. Business Model with Ten types of innovation
As DBPM
is based on a Blockchain protocol, both cost drivers and profit should be based
on transactions. It is certainly a question which digital consensus is applied,
at Poof of Work model each transaction or block validation cost directly a
certain amount of energy and money called the mining. At Proof of Stake or at general consensus mechanism like voting at Ripple rather a
general hosting and participation cost is manifested. In any case profit model
should be based on charging the customers after usage for individual or branch
of transactions.
From the
network perspective DBPM solution would not be offered directly to the
end-customers, instead the service would be sold with the help of strong B2B
cooperation via partner companies. Examples can be:
- consulting companies for setting up
cross-company contracts and processes
- IoT solution providers for setting up decentralised processes between hardware devices, for example for smart-homes.
- IoT solution providers for setting up decentralised processes between hardware devices, for example for smart-homes.
Structure and
process of the DBPM company would be pretty much similar to the classical
enterprise software vendors. The core solution is continuously developed; based
on the core solution industry specific features are developed. Instead of
internal development, a possible way is to work with a strong open source
community and develop the framework either with freelancers or with partner
companies, just as at Ethereum Foundation. Another aspect that must be
taken into consideration is the Network of hosters or miners who actually run
the whole system. Depending on the Blockchain solution miners and hosters are
paid in either by an internal cryptocurrency system or directly based on
revenue.
In the
middle of the product performance the core platform can be found: A
decentralised P2P process management platform, in which each workflow state
transition is validated by a consensus of the whole network. Apart from the
core, the product system will contain industry and branch specific solutions
and features.
One of the
most important feature from a customer point of view is that DBPM
is a no-code solution. It means that business processes can be ‘clicked’
together; in most of the cases no software developer is required. It makes a
strong impact both on the service and on the customer engagement side. As a
consequence of no-code development, distributed business processes can be
directly built and modified by the knowledge workers of a specific industry. In
this way rapid solution development and continues process improvement can be
realised, instead of having long-running development life cycles.
As a
consequence of no-code development, sales channels are the best to realise in
cooperation with local consulting companies. As an example on of the Big Four or Big Three companies can be an excellent candidate to use DBPM
with local consultants realising indirectly common sales channels as well.
Branding must
suggest the core business idea in a way and must suggest a strong and stability. From a technology point of view, name of the core technology can remain DBPM
however it is adequate only for strong technical audiences.
